From simple personalisation to Just-In-Time Adaptive Interventions
Department of Psychology at the School of Health and Psychological Sciences, City, University of London welcomes Felix Naughton to discuss his findings on how digital health interventions can be tailored to individuals to maximise their relevance and impact as part of the research seminar series.
This talk will explore how digital health interventions can be tailored to individuals to maximise their relevance and impact.
Tailoring can include anything from simple personalisation, such as using a person’s name or feeding back some information about them (though some consider this as placebo-tailoring) all the way to delivering real-time support adapted to momentary changes in psychological and situational factors.
The majority of the talk will focus on the latter approach to tailoring behavioural support – known as Just-In-Time Adaptive Interventions (JITAIs).
This will include a recent trial of a smartphone app JITAI for smoking cessation (Quit Sense) which uses real time geofencing to trigger and tailor behavioural support.
About the speaker
Felix Naughton is Professor of Health Psychology in the School of Health Sciences at UEA and a registered Health Psychologist.
He leads a research programme focused on the development and evaluation of digital and technology-focused behaviour change interventions across multiple health behaviours, particularly smoking cessation.
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