CreAtIve Comm 22

How can you turn academic theory into commercial can-do?

This year's CreAtIve Comm theme explores how CebAI and other business owners have taken their learning and research and turned it into real-world applications, with an emphasis on artificial intelligence supporting human creativity. It will be a chance to learn more about the journey of CebAI's spin-offs and products such as Sport Sparks and JECT.AI.

Join us on 16 November to get stuck in with a workshop, listen to talks from experts, and engage with the wider Bayes Business School community over complimentary drinks into the evening.

CreAtIve Comm 22 programme:

• 15:00 - 16:00 – Creative Problem Solving workshop, Led by Dr Sara Jones and Andy Wilkins. A hands-on opportunity to develop innovative solutions to a real world problem, guided by the UK’s leading experts in Creative Problem Solving techniques.
• 16:15 - 16:25 – Tech Demonstration, Professor Neil Maiden showcases new products being developed by the Centre for Creativity enabled by AI.
• 16:25 - 17:05 – Whistleblowing - How has award winning rugby player and coach Nigel Redman used creative problem solving techniques to generate success in his career, from coaching the GB Olympic swimming team to its greatest success in 100 years, to becoming the “kingmaker” of English Rugby?
  
  Neil Maiden and Nigel Redman, Head of Performance Team Development for England Rugby, discuss process, sports coaching and the creativity revolution.
• 17:15 – 18:05 – Turning Academic Theory into Commercial Can Do. A panel discussion on how to structure knowledge exchange activities to create successful start-ups and lucrative licencing deals.
  
  With former UKRI head and now Oxentia Consultant Hamish McAlpine; serial venture capital investor Stephen Hampson of Numbers Venture Studio; and Hao Zheng, Co-founder & CEO of Cambridge University spin-out, RoboK, an AI tech company about to embark on Series B funding.
• 18:15 - 20:00 - Networking with free drinks and nibbles

How has award-winning rugby coach Nigel Redman, Head of Performance Team Development for England Rugby, generated success in his career? From playing for England to Olympic coach to one of the only UK coaches awarded the elite Level 5 status?

Join industry-leader Nigel Redman to learn his creative problem solving skills and tips, in conversation with Professor Neil Maiden, Director of CebAI and Professor of Digital Creativity at Bayes Business School. Nigel and Neil will also explore how CebAI’s latest product, Sport Sparks, a web-app for coaches, turns creative problem solving theories into a business model that could drop-kick UK's rugby coaches into an entirely new league of innovation.

CreAtIve Comm is an annual conference, established in 2021, hosted by the National Centre for Creativity enabled by AI (CebAI), a knowledge exchange centre based at Bayes Business School in London. Our programme covers a broad range of interests, from technology and AI to creative leadership and problem solving.

Take a look at last year's CreAtIve Comm conference to find out what you can expect: https://www.creativecomm.live/creative-comm-2021

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