The 13th workshop will bring together people doing frontier research on advertising, drawing from empirical IO, quantitative marketing, and economic theory.
Organizers: Simon Anderson (UVA), Levent Celik (City, University of London), Jura Liaukonyte (Cornell), Martin Peitz (Mannheim).
Financial support from City, University of London is gratefully acknowledged.
Programme
Friday, June 24th
Address: Rhind (D) Building, rooms D111-D112 (Map)
9:00 – Registration Opens
9:15 - Welcoming Address: Levent Celik (Chair of the Economics Department, City, University of London)
9:30-10:50 Session I
Martin Peitz (Mannheim): “Inflated Recommendations”, with Anton Sobolev (Mannheim)
Discussant: Mikhail Drugov (New Economic School)
Anja Lambrecht (LBS: “Apparent Algorithmic Discrimination and Real-Time Algorithmic Learning in Digital Search Advertising”, with Catherine Tucker (MIT)
Discussant: Tommaso Valletti (Imperial)
10:50-11:10 Tea
11:10-12:30 Session II
Tommaso Valletti (Imperial): “News Content and Advertising Effectiveness: Evidence from an Eye-Tracking Experiment,” with Andrey Simonov (Columbia) and Andre Veiga (Imperial)
Discussant: Sarah Moshary (Chicago)
Brad Shapiro (Chicago): “Estimating the Value of Offsite Data to Advertisers on Meta," with Robert Moakler (Facebook), Anna Tuchman (Kellogg), and Nils Wernerfelt (Facebook).
Discussant: Stephan Seiler (Imperial)
12:30-2:00 Lunch
2:00-3:30 Roundtable Discussion
"Digital Advertising and Online News Media"
Moderator: Martin Peitz (Mannheim)
Panelists:
- Anja Lambrecht (LBS),
- David Reiley (UC Berkeley/Pandora),
- Chris Jenkins (CMA),
- Tom Farrell (Ofcom)
3:30-3:50 Tea
3:50-5:30 Session III
Marit Hinnosaar (Nottingham): “Influencer Cartels”, with Toomas Hinnosaar (Nottingham)
Discussant: Dina Mayzlin (USC)
Dina Mayzlin (USC): “Do Curation Algorithms Amplify the Effect of Trolls on Users?” with Amy Pei (USC)
Discussant: Christopher Wilson (Loughborough)
19:00 Dinner (by invitation only)
Barrafina (Covent Garden location)
10 Adelaide Street,
London, WC2N 4HZ
Saturday, June 25th
Address: Rhind (D) Building, rooms D111-D112 (Map)
9:30-10:50 Session IV
Xu Zhang (LBS): "TV Advertising and Online Sales: The Role of Inter-Temporal Substitution," with Anja Lambrecht (LBS) and Catherine Tucker (MIT)
Discussant: Marit Hinnosaar (Nottingham)
Gorkem Bostanci (UBC): “Negative Advertising and Competitive Product Positioning,” with Pinar Yildirim (Wharton)
Discussant: Arina Nikandrova (City, University of London)
10:50-11:10 Tea
11:10-12:30 Session V
Simon Anderson (UVA): “The Collapse of Dialogue? Evidence from the US Advertising Political Campaigns, 2010-2016,” with Federico Ciliberto (UVA) and Ben Leyden (Cornell)
Discussant: Maria Ana Vitorino (INSEAD)
Mikhail Drugov (New Economic School): “Score Disclosure,” with Levent Celik (City, University of London)
Discussant: Mushegh Harutyunyan (Imperial)
12:30-2:30 Lunch
59, 61 Exmouth Market, Farringdon, London, EC1R 4QL
2:30-4:30 Session VI
Sarah Moshary (Chicago): “Sponsored Search in Equilibrium: Evidence from Two Experiments”
Discussant: David Reiley (Pandora, UC Berkeley)
Maria Ana Vitorino (INSEAD): “Decomposing the Effect of Advertising: What Happens in the Retail Channel?" with Michaela Draganska (Drexel)
Discussant: Xinrong Zhu (Imperial)
Megan Hunter (Boston College) : “Guiding Consumers through Lemons and Peaches: An Analysis of the Effects of Search Design Activities,” with Pedro Gardette (Nova)
Discussant: Brad Shapiro (Chicago)
4:45-7:00 Happy Hour
34 Sekforde St, London, EC1R 0HA
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