Speaker: Melanie Revilla (Pompeu Fabra University, UPF)
Millennials (1982 to 2003) witnessed a set of events during their lives that differentiated them from older age cohorts (Generation X, Boomers, and Silents). Thus, one can also expect that Millennials’ web survey participation differs from that of older cohorts.
Using data from two online probability-based panels (the CROss-National Online Survey or CRONOS panel and the German Internet Panel or GIP), Melanie Revilla (Pompeu Fabra University, UPF) will assess Millennials and older cohorts on different aspects related to web survey participation. This will include participation rates, break-off rates, smartphone participation, survey evaluation, and data quality.
As such, researchers should consider adapting surveys design to Millennials to improve their participation and reduce their break-off rates. Revilla will discuss three ideas that could help involving Millennials: offering the option of answering some questions using 1) emojis, 2) visual data and 3) voice recordings.
About the speaker
Melanie Revilla is Deputy Director of the Research and Expertise Centre for Survey Methodology (RECSM) and adjunct professor at Universitat Pompeu Fabra (UPF, Barcelona, Spain). In 2019, she received an ERC starting grant to work on the project: "New opportunities to enhance or extend (mobile) web survey data and get better insights". More generally, Melanie is interested in all aspects of survey and new passive data collection methodology.
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