In this webinar, Emily Geisen (Qualtrics) will discuss the relationship between design and usability of online surveys.
Emily will share practical tips for improving the visual design of your web survey to increase the accuracy of the data you collect and reduce respondent burden.
The event is part of the City, University of London, European Social Survey and NatCen Social Research survey methods series.
About the Speaker
Emily Geisen is a Senior Experience Management scientist at Qualtrics. She manages a team of 10 Project Managers in Qualtrics’ Sample Science and Delivery unit.
She specialises in improving data quality and reducing respondent burden in web surveys by employing best practices in questionnaire design, visual design, and user experience.
Emily has 17 years of applied experience offering client-focused solutions related to developing and evaluating survey questionnaires, designing methodological research studies, developing sampling designs, user experience, and measuring and reducing nonresponse bias.
Prior to Qualtrics, she managed RTI International’s Cognitive/Usability Laboratory and Agile Web Survey group.
She co-authored the book Usability Testing for Survey Research with Jennifer Romano. She is currently serving as the Editor-in-Chief of the online journal Survey Practice.
Ms. Geisen teaches graduate courses on Questionnaire Design (at the University of North Carolina) and Usability Testing (through the International Program in Survey and Data Science).
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