A substantial body of literature in psycholinguistics and cross-cultural psychology suggests that language of survey administration may impact every stage of the response formation model.
Different mechanisms may play a role at the same time at each step of the response process.
As a result, answers provided by bilingual respondents may differ, depending on survey language.
In this webinar, Emilia Peytcheva (RTI International) will present a theoretical framework for the effect of language at each stage of the response formation process, borrowing from relevant literature and deriving hypothesis about the implications for surveys.
It will focus on four well-studied mechanisms - cultural frame switching, language-dependent recall, language codability, and spatial frames of reference.
About the speaker
Emilia Peytcheva is a senior survey methodologist at RTI International and an adjunct assistant professor at the University of North Carolina, Chapel Hill.
She teaches courses on questionnaire design, cross-cultural survey methods and introduction to survey research at the University of North Carolina and the ISR Summer Institute at the University of Michigan.
Her research interests include measurement error-inducing factors in cross-cultural research and the interplay among survey errors.
She holds a Ph.D. in survey methodology from the University of Michigan, Ann Arbor.
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