The random probability British Election Study has traditionally been conducted face-to-face. The 2019 post-election study launched after the 2019 UK General Elections as a face-to-face interviewer administered CAPI (Computer Assisted Personal Interviewing) survey.
By mid-March, just over half of the interview target had been achieved when all face-to-face fieldwork was halted due to the COVID-19 pandemic. A decision was taken to continue the survey using a push-to-web methodology. Respondents were invited by post to take part in the survey online or to complete a paper questionnaire.
In this webinar, Alex Bogdan will discuss how the 2019 British Election Study was transitioned from a face-to-face to a push-to-web methodology, the achieved response and sample.
The mixed mode design, implemented by necessity, brings a unique opportunity to investigate mode effects across: interviewer administered CAPI, self-completion CAWI (Computer Assisted Web Interviewing) and self-completion PAPI (Pen and Paper Interviewing). She will be looking at different patterns in response across the three modes.
About the Speaker
Alex Bogdan is an Associate Director at Ipsos MORI, responsible for delivering quantitative social research in the Politics and Society team. She was part of the team delivering the 2017 and 2019 British Election Study.
Attendance at City events is subject to our terms and conditions.