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  4. King of Data Science




King of Data Science



Students, Academics

This event will be held online. Joining details are available on Moodle.

Speakers: Rupali Singhal, Senior Marketing Analyst at King, Ianne Weber, Senior Marketing Analyst at King

Series: Data Bites

King is the developer of over 200 games enjoyed all around the world, including the franchises Candy Crush, Farm Heroes, Pet Rescue, and Bubble Witch with over 271 million monthly active users. When we talk about big data, we’re talking about more than a billion gameplays and 10 billion events. Every day. King uses data to understand what makes our games fun and challenging for our players, to evolve our games and our business. In this Data Bites, we will dive into the way King uses data in Marketing.


Rupali Singhal, Senior Marketing Analyst, is a Statistics post grad who has been working in Marketing Analytics for over 6 years. A lot of her work has been based on Econometrics, optimising media across Tech, Banking and Telecom industries. At King, she sits within the Marketing function, helping shape our marketing strategy.

Ianne Weber, Senior Marketing Analyst, is a Data Science post grad from City, University.  She has over 9 years of marketing experience in various industries and has transitioned into the data world through her role at King in the marketing analytics team and now sits in the marketing strategy and insights area.

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When and where

6.00pmThursday 29th October 2020