Series: Data Bites
Speakers: Rupali Singhal, Ianne Weber (King)
King is the developer of over 200 games enjoyed all around the world, including the franchises Candy Crush, Farm Heroes, Pet Rescue, and Bubble Witch with over 268 million monthly active users.
When we talk about big data, we’re talking about more than a billion gameplays and 10 billion events. Every day. King uses data to understand what makes our games fun and challenging for our players, to evolve our games and our business.
In this Data Bites, we will dive into the way King uses data in Marketing.
Rupali Singhal is a Statistics post grad who has been working in Marketing Analytics for over 5 years. A lot of her work has been based on Econometrics, optimising media across Tech, Banking and Telecom industries. At King, she sits within the Marketing function, helping shape our marketing strategy.
Ianne Weber is a Data Science post grad from City, University. She has over 8 years of marketing experience in various industries and has transitioned into the data world through her role at King in the marketing analytics team.
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When and where
6.00pm - 7.00pmThursday 14th November 2019