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  4. Journal Rappé: HipHop, Digital Media & Public Service




Journal Rappé: HipHop, Digital Media & Public Service




Masterclass: Keyti

Respondent: Dr. Estrella Sendra

Chair: Dr. Jenny Mbaye

The Centre for Culture and the Creative Industries (CCCI) at City, University of London presents a masterclass co-organised in partnership with the 'Transforming Creativity Research Group' and the MA Global Media and Management of the Winchester School of Art at the University of Southampton.

Founded in 2013 by Xuman and Keyti, two leading rappers in Senegal, Journal Rappé is a news broadcasting programme where presenters and correspondents rap the news stories. This combination of a history of hip-hop and the opportunities of new technologies constitutes a key example of the vibrant creativity but also of the social commitment of youth in Senegal. Its transmedia format, disseminated across multiple platforms (radio, TV and the Internet) offers a space where to contest hegemonic media and political discourses. It has fostered a new “citizen-artist journalism” with in-depth commentaries on political, social and economic issues, that challenges the boundaries between art, activism, journalism and digital media.

This masterclass departs from the exiting forms of power in Senegal, politics, media, religion, traditional structures, to then explain the way in which Journal Rappé serves as a form of contestation all those hegemonic discourses thanks to its innovative format. Through a thorough curation of news concerning the Senegalese population, particularly, Journal Rappé re-claims power through the creation of power from alternative media, through music, digital media and activism. Finally, it reflects on the impact this rapped news broadcasting programme has been having and the kind of topics addressed in order to counter-act the mainstream Senegalese and “Western” media hegemonic discourses.

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When and where

5.00pm - 6.30pmWednesday 8th May 2019

AG21 College Building City, University of London St John Street London EC1V 4PB United Kingdom