Events

  1. Events
  2. 2019
  3. March
  4. Radio, Television, Enterprises: Merchandising at the BBC

Mar

26

Tuesday

Radio, Television, Enterprises: Merchandising at the BBC

6.00pm

Seminars

Public

Series: IP (Intellectual Property)

Guest Speaker: Dr Jose Bellido, University of Kent

Much of the peculiarity of the history of brands and trade marks in Britain derives from the distinct media technologies in which they were once advertised and communicated. The talk will explore not only the atypical character [of] merchandising contracts but also the institutional and media-technological settings that conditioned their legal lives and disputes. It traces the controversial beginnings of the merchandising department at the British Broadcasting Corporation and shows how the public corporation struggled to make sense of merchandising as a legal and commercial practice. This - the paper argues – signals a moment to perceive how contested and unknown was a legal practice that we take for granted today. Understanding this history also provides us with an opportunity to appreciate the constraints and difficulties found in key cases such as McCulloch v May (1947); Wombles v Wombles Skip (1977); and Holly Hobbie (1984). The paper will try to explain how and why there was a shift in policy and practice in the 1960s at the corporation that was also reflected in the changes in trade mark law and passing off years later. This talk is part of a book project I am carrying out with Professor Kathy Bowrey (UNSW).​

Jose Bellido teaches law at the University of Kent (UK). He is particularly interested in the history of intellectual property law and has additional research interests in legal theory, evidence and legal history. His most recent book project as editor and contributor is Landmark Cases in Intellectual Property Law (Hart Publishing, 2017).

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When and where

6.00pm - 8.00pmTuesday 26th March 2019

Northampton Suite A University Building City, University of London Northampton Square London EC1V 0HB United Kingdom

Contact Details

CLS Research Events

City, University of London
Northampton Square
London
EC1V 0HB
United Kingdom
0207 040 3410

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