Research Centre: Research Centre for Machine Learning
Speaker: Ianne Weber, Rupali Singhal (King)
King is the developer of over 200 games enjoyed all around the world, including the franchises Candy Crush, Farm Heroes, Pet Rescue, and Bubble Witch with over 268 million monthly active users. When we talk about big data, we’re talking about more than a billion gameplays and 10 billion events. Every day, King uses data to understand what makes our games fun and challenging for our players, to evolve our games and our business.
In this Data Bites, we will dive into the way King uses data in Marketing.
Rupali Singhal is a Statistics post grad who has been working in Marketing Analytics for almost 5 years. A lot of her work has been based on Econometrics, optimising media across Tech, Banking and Telecom industries. At King, she sits within the Marketing function, helping shape our marketing strategy.
Ianne Weber is a Data Science post grad from City, University. Most of her experience has been in the marketing world in varies industries and transitioned onto the data side of marketing through her role at King in the marketing analytics team.
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When and where
5.00pm - 6.00pmFriday 5th April 2019