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Value chain modularity and supplier strategy: the case of media delivery GVC in IP-based broadcasting




Location: Room D427, Rhind Building, St John Street

You are warmly invited to the Jeremy Tunstall Global Media Research seminar "Value chain modularity and supplier strategy: the case of media delivery GVC in IP-based broadcasting", which will be delivered by professor Jean Chalaby and Steve Plunkett. The Jeremy Tunstall Global Media Research Centre is hosted within the Department of Sociology, City, University of London.


This paper analyses the changes in the media delivery chain brought by the advent of Internet-protocol transport for video services, and in particular the transition from a classic broadcast configuration to the Internet-based transmission paths characteristic of the OTT space. First, it contrasts the configuration of the old and new value chains using a series of variables: local/global, closed/open, proprietary/standardized. It also argues that the rise of IP-based broadcasting has driven content aggregators to outsource tasks in the media delivery chain: as the new transmission paths use cross-sector technologies and facilities, IP connectivity reduces the specificity of their assets. This paper examines the role of suppliers and contends that their cross-sector and global strategies are driven by the need to find economies of scale and transfer knowledge from one sector to another. Finally, it argues that codification and standardization are increasing the modularity of the value chain, thereby the number of suppliers able to enter the chain and, potentially, disrupt it.


Jean Chalaby - Professor Jean K. Chalaby obtained his first degree from the Université de Lausanne, Switzerland. Following a PhD in Sociology at the LSE in 1994 he became a post-doctoral fellow of the Swiss National Science Foundation, joining City University London as a lecturer in 2000. His early career research focused on historical and comparative sociology, publishing notably The Invention of Journalism (Macmillan, 1998) and The de Gaulle Presidency and the Media: Statism and Public Communications (2002, Palgrave Macmillan). For the past two decades,, his work has focused on international communication and the global remapping of media spaces, editing Transnational Television Worldwide (I.B. Tauris), and launching the MA Transnational Media & Globalisation in 2005. He authored Transnational Television in Europe four years later (I.B. Tauris) and The Format Age (Polity) in 2017

Steve Plunkett - Chief Technology Officer, Broadcast and Media Services at Ericsson.

Any queries, please contact Carolina.Matos

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When and where

4.00pm - 6.00pmWednesday 21st March 2018

Rhind Building City, University of London St John Street London EC1R 0JD United Kingdom