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Probability based on-line panels in Great Britain




Speakers: Curtis Jessop, NatCen Social Research, Rory Fitzgerald and Gianmaria Bottoni, European Social Survey

Series: NatCen-ESS ERIC-City methodology seminar series


In recent years a number of countries have established probability based on-line panels as a method of providing a high quality on-line fieldwork. In Great Britain, both NatCen Social Research and the European Social Survey team at City, University of London have established or piloted panels by recruiting respondents from those who completed a face-to-face survey (British Social Attitudes and the British part of the European Social Survey). The award winning NatCen panel was the first time this had been done in the UK and the ESS initiative was the first implementation of an input harmonised on-line panel design cross-nationally.

This seminar will start by highlighting key features from both panels. The ESS team will then present data on the representativeness of the British part of their panel. The NatCen team will show data about panel retention and attrition from their panel before highlighting the longitudinal potential of their design. The presentation will conclude by highlighting key methodological research questions for the future regarding on-line probability based panels in the UK.

About the speakers

Curtis Jessop is a Research Director in the Longitudinal Surveys team at NatCen Social Research where manages the NatCen panel, the UK’s only open mixed-mode random probability research panel and works on large, mixed-mode longitudinal projects such as Understanding Society and Next Steps. He has extensive experience of developing and delivering mixed-mode survey research, and has a particular interest in online data collection be that through surveys or newer data sources such as social media data.

Professor Rory Fitzgerald is Director of the European Social Survey (ESS) having been a Senior Research Fellow at City, University of London since 2004. Rory worked with other ESS colleagues on the successful transition of the survey into a European Research Infrastructure Consortium (ERIC) in 2013. In 2015 he was the Coordinator of two H2020 awards totalling over €10 million. This included a grant to promote the sustainability of the ESS and another - SERISS - which supports pan-social science infrastructure collaboration in Europe. Rory is an Associate Editor of the Survey Research Methods Journal and sits on the editorial board for the International Journal of Public Opinion Research.

Dr Gianmaria Bottoni has a doctorate in Research Methods for Social Sciences. He is a Research Fellow based at ESS at City, University of London and work package co-leader for the development of a multi-country web survey under the EC-funded H2020 SERISS project. Prior to joining City, University of London he worked as Researcher and Teaching Assistant in Quantitative Research Methods for Social Sciences and Methodology of Social Sciences at University of Salerno and as Teaching Assistant in Social Statistics at University of Molise.

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When and where

5.45pm - 7.15pmThursday 21st June 2018

ELG03 Drysdale Building City, University of London Northampton Square London EC1V 0HB United Kingdom

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