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Using mobile devices to enhance and extend measurement




Speakers: Mick P. Couper, Survey Research Center, Institute for Social Research, University of Michigan

Series: NatCen-ESS ERIC-City methodology seminar series

The School of Arts & Social Sciences, on behalf of City, University of London, welcomes Mick P. Couper, to City, University of London.



Increasing researchers are looking to exploit the widespread use and technical capabilities of mobile devices to overcome some of the limitations of traditional surveys. These devices include both respondents’ own devices (e.g., smartphones) and “wearables” (whether custom-designed or off-the-shelf). The measurement opportunities range from “passive” or non-reactive measurement (e.g., physical activity or location) using sensors, to active measurement such as ecological momentary assessment (EMA) or burst surveys, or a combination of both. While these technologies offer many exciting opportunities, there are a number of challenges when scaling up to large-scale samples from the general population.


This presentation reviews the growing research on the use of these tools for population-based research and identifies gaps in knowledge.

About the speaker

Mick P. Couper, Ph.D. is a Research Professor in the Survey Research Center, Institute for Social Research, at the University of Michigan and in the Joint Program in Survey Methodology (JPSM). He has been doing surveys and research on surveys for over 25 years. He is author of Designing Effective Web Surveys (Cambridge, 2008), co-author (with Roger Tourangeau and Frederick Conrad) of The Science of Web Surveys (Oxford, 2013), co-author (with Robert Groves) of Nonresponse in Household Interview Surveys (Wiley, 1998), and co-author (with Robert Groves, F. Jackson Fowler, James Lepkowski, Roger Tourangeau, and Eleanor Singer) of Survey Methodology (2nd ed. Wiley, 2009), and has published widely on survey methodology in a variety of journals.

His research has focused on the application of technology to the survey process, the design of computer-assisted surveys, and the data collection process, including issues of coverage, nonresponse, and measurement. His current research focuses on the design and implementation of Internet surveys (including mobile Web), and of alternative modes of survey data collection.

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When and where

5.45pm - 7.15pmThursday 25th January 2018

The Northampton Suite University Building City, University of London Northampton Square London EC1V 0HB United Kingdom

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