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  4. Designing the Complete User Experience: the Role of Physicality in Prototyping




Designing the Complete User Experience: the Role of Physicality in Prototyping



Speakers: Joanna Hare, University of West of England

Series: HCID Research Seminars

Seminar Abstract:

During this seminar Dr. Jo Hare will present the area of her research which focuses on the role of physical interactive prototypes in the design of physical, digital and service design projects. Human-centred design and understanding the user experience are crucial to the success of a product or service, and the prototype is an essential tool in receiving user feedback and critically assessing your design. Jo will present examples of prototypes from industry projects and her PhD ('Physicality in the Design and Development of Computer Embedded Products'). Low-fidelity prototyping approaches and techniques for user trials will help you integrate findings from this research into your projects.

About the speaker:

Jo is a product & service designer with 15 years of professional experience in industry & academia. She has worked on a range of projects as a Senior User-Centred Designer at PDR, an international centre for design and research; projects included medical devices, baby products, kitchen appliances and banking. Jo has over 15 Journal and conference publications and is currently co-writing a book with Prof. Alan Dix (Birmingham University) and Prof. Steve Gill (Cardiff Metropolitan University). The book centred on the research council funded DEPtH: Designing for Physicality project. Jo has recently joined the University of the West of England as a Service and Product Design lecturer, where she focuses on the human-centred design process for the broader role of design within product, service and digital projects. Specific interests include prototype fidelity, user experience, design process, service design and industrial collaboration.

If you are not a member of the University and would like to join us for this seminar, please contact for further details

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When & where

1.00pm - 2.00pmFriday 30th June 2017

A108 College Building City, University of London St John Street London EC1V 4PB United Kingdom