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Competing in turbulent environments: Lessons from Formula 1


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Competing in turbulent environments: Lessons from Formula 1

What can managers and business students learn from a hyper-competitive environment such as Formula One?

Panel discussions

Thursday 4th February 2016, 18:00-20:30
Room: LG001
Cass Business School,
106 Bunhill Row,
London EC1Y 8TZ



Formula 1 represents the cutting edge of the automotive industry, and its fast and fierce competitive environment is the perfect setting to derive managerial policies for other hyper-competitive industries. Accordingly, the event “Competing in turbulent environments: lessons from Formula One” aims at discussing and understanding how racing can provide timely lessons not only to people working in motorsport, but also to managers and business students engaged in other fields.


- Dr Paolo Aversa (Event Chair), Lecturer in Strategy, Cass Business School, City Univ. London
- Kevin Eason, The Times F1 Correspondent
- Prof. Mark Jenkins, Professor of Business Strategy, School Of Management, Cranfield Univ.
- Piergiorgio Grossi, Former Head of IT, Ferrari F1; VP Innovation Iconsulting & Director at Better Decisions
- Graeme Lowdon, Former Chief Executive Officer, Manor Marussia F1 / Virgin Racing
- Joe Saward, F1 Journalist and Blogger
- Otello Valenti, HR and Legal Director at Scuderia Toro Rosso F1


6.00pm – Registration / welcome coffee
6:35pm – Welcome speech by the Dean of Cass Business School in the auditorium
6.40pm – Introduction (chair) and panel discussion
7.20pm – Q&A from the audience
7.50pm-8.30pm – Networking Drinks

During the networking session:

- City Racing Team (City University’s Formula Student Team) will display one of their racing cars at the entrance.
- There will be the possibility to try a racing simulator.

Suggested hashtag for the event #CassF1

Attendance is free, please register below.

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When & where

6.00pm - 8.30pmThursday 4th February 2016

LG001 Cass Business School 106 Bunhill Row London EC1Y 8TZ United Kingdom