Speakers: Elliott King, Ryan Taylor , Iain Scott
City University London offers a range of short course provision in digital marketing from beginners to advanced levels. The evening will showcase areas of best practice and current developments in the sector. Our three guest speakers will present how City implements the teaching and the implementation of digital marketing, and how the institution applies best practice and incorporates leading developments to its recruitment and marketing campaigns. Concluding with an offer you cannot refuse!
6 pm Arrival and registration
6.30 Welcome and introduction:
Elliott King - Director at MintTwist Digital Marketing
Digital Marketing from Beginning to End. What you will learn and some leading trends included.
Managing Director of MintTwist, responsible for delivering effective and value-adding online marketing campaigns and digital services to UK, Middle East, European and other international clients.
Ryan Taylor - Head of Digital City University London
Marketing campaigns and recruitment in practice
Ryan Taylor is Head of Digital in the Marketing and Communications Department of City University London. He leads a team that specialises in all aspects of digital marketing: online advertising and search, social media, web content strategy, marketing and governance, CRM, e-commerce, analytics and performance. Ryan and his team are currently addressing the impact of the multi-device era, ensuring City’s digital presence, messages and content reaches its audience on all platforms.
Iain Scott - Managing Director Base Creative
Iain Scott has worked in the digital marketing industry for over 12 years, and won many prestigious awards across creative, social media and marketing categories.
He is also a Radio Presenter, Web Entrepreneur, Speaker and Blogger.Iain specialises in online and digital marketing, social media, and search marketing. His company boasts clients such as BBC Worldwide, the RSCPA, the National Trust and the City of London, as well as many high profile London law firms.
8pm Networking and refreshments
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When & where
6.00pm - 9.00pmThursday 21st April 2016