Masterclass and Reception in Milan 2015
Thursday 14th May 2015, 19:00
Hilton Hotel Milan
Via Luigi Galvani 12, Milan, 20124
Alumni are welcome to attend this evening masterclass and reception held in Milan. Organised by our colleagues from MSc recruitment, the evening will allow prospective students to experience the sort of teaching they will enjoy at Cass Business School, as well as give alumni the opportunity to get together, reconnect and answer any questions our proespective students may have. Light refreshments will be provided after the masterclass.
Masterclass - What is a brand, and why would you care?
Dr. Marius Luedicke is a Senior Lecturer at Cass Business School and teaches the Brand Management and Communication Strategy core module on the MSc MSc in Marketing Strategy & Innovation.
A world without brands is almost unthinkable. Brands help us find the right products and services, endow us with status, allow us to differentiate ourselves from others, while also adding value to corporate balance sheets. But brands are also inescapable and powerful social forces that affect and often uninvitedly intrude consumers' lives. This Masterclass introduces the social phenomenon of brands, explains how brands work for consumers, companies and anti-brand activists, and introduces participants to some of the many challenges that brand managers face in the digital age.
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When & where
7.00pm - 10.00pmThursday 14th May 2015