Are you ready for the Engagement Era - the new rules for business and communications

Abstract

PR is no longer simply about communications, audiences want a deeper level of interaction. Today people are engaging with each other and the brands and issues they care about in entirely new ways. But how do we prepare for this dynamic and fast paced change in the way we communicate?

About the speaker

Colin Byrne is a CEO UK & EMEA at Weber Shandwick, which is the world's second largest PR firm. Colin is the CEO for the Europe Middle East and Africa division. He was formerly Peter Mandelson's No.2 and an architect of New Labour, press aide to Tony Blair.