Purpose and background
Universities are transforming from research and education institutions towards active players in knowledge-based economies. They are becoming key contributors to national competitiveness and innovation.
As a result, university managers and academics are becoming increasingly involved in collaboration with industry, businesses and public sector institutions. Apart from technical knowledge and skills managers and academics are required to become proactive ambassadors of university's knowledge, research outputs and expertise.
The course will discuss university-industry interface, drivers and barriers in shaping partnership with industry. We will explore what business engagement skills are necessary to develop successful partnership. The course will be supported by practical interactive exercises.
Who should attend?
The course is designed specifically for academics and university managers who wish to develop and build partnership with industry. It aims to equip them with practical tools to support them in their interactions with external partners in order to accelerate knowledge exchange and increase research impact.
Benefits of attending
- Delegates will develop good understanding of a university-industry landscape, what drives relationship with industry and potential barriers.
- Delegates will develop personal skills and attitudes to drive translational activities, engage with industrial partners and generate new research streams.
- By the end of the course delegates will be able to apply business engagement techniques to develop and grow their partnership with industrial partners.
9.30 Registration and coffee
10.00 Session 1: University-industry landscape: context, types, success factors and barriers
10.30 Session 2: Personal SWOT and key business engagement skills
11.15 Coffee break
11.30 Session 2 continues
13.15 Session 3: Convincing communication techniques for science and research
14.30 Coffee break
14.45 Session 4: Creative thinking techniques
16.00 Workshop finishes
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When & where
10.00am - 4.00pmFriday 26th September 2014