Seminar 5 - Creating an Awesome Brand
Speaker: Paul Thwaites, Brand Consultant
What's the most important question in branding?
Simple. Why should I care? Whatever your idea you need to create a distinctive brand that answers this question, makes you stand out from the competition, and turns customers into advocates. Creating an awesome brand is about a lot more than just drawing a pretty logo; this seminar will show you why.
Paul Thwaites started his career in design over 20 years ago. Paul's last role prior to setting up his own brand and identity consultancy in 2005 was as Design Director with the internationally recognised brand consultancy Boxer - which has offices in Covent Garden, Paris and Birmingham. Paul is a regular speaker, writer and authority on the subject of brand and corporate identity - notably being invited by Oxford University to address its business students, and contributing articles to publications such SHARPEDGE magazine. He has recently written the book 'Join Our Club - The Common Sense Approach To Brand Creation', which is now available.
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When & where
6.00pm - 8.00pmTuesday 4th November 2014