Seminar 4 - From Business Idea to Business Model
Speaker: Ben Mumby-Croft, Enterprise Education Manager, City University London
OK, so you have a great business idea but is it a viable business?
It's one thing having a good business idea but to build a successful business you need to develop a strong business model. This interactive, hands-on, session will introduce participants to business model basics and look at the Business Model Canvas approach as an entrepreneurial tool for bridging the gap between business idea and business reality.
Ben Mumby-Croft is an experienced enterprise educator with a passion for helping young (and not so young) entrepreneurs turn great ideas into successful start-ups. Ben is currently responsible for Enterprise Education at City University London where he leads CityStarters, a University-wide initiative to provide extra-curricular enterprise and entrepreneurship education to all students. In addition to this, Ben is also the creator of Visual Marketing Plans - a business canvas style approach to marketing planning - and a seasoned marketer with 12 years' experience helping entrepreneurs and high growth businesses to achieve their business goals through effective marketing strategy, branding and other intelligent sounding stuff like that.
The seminars are always followed by a networking session where you can talk over what you just heard in a relaxed environment or meet like minded people over a drink. We encourage you to bring your friends and family and spread the CityStarters love with them.
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When and where
6.00pm - 8.00pmTuesday 28th October 2014