31 March 2014, 18:30 - 21:00
Hilton Frankfurt, Hochstraße 4,60313, Frankfurt am Main, Germany
Registration for this event has now closed
City University London and Sir John Cass Business School are pleased to invite all alumni and students to two unique masterclasses in Frankfurt followed by an alumni reception. This event will provide an excellent opportunity to meet fellow City and Cass Business School alumni and prospective students. There will be a choice of two Masterclasses depending on your area of expertise and interest.
• Dr Dirk Nitzsche: How should we choose our equity portfolio? Should we invest in mutual funds which have performed well?
• Prof Vincent Mitchell: Why should marketing budgets be increased in times of austerity?
18:30 - 19:00 Registration
19:00 - 20:00 Masterclasses
20:00 - 21:00 Networking and drinks reception
Synopsis of the Masterclasses
Dr Dirk Nitzsche: How should we choose our equity portfolio? Should we invest in mutual funds which have performed well?
Demographic changes and global economic competition will make it inevitable that the state in developed countries will need to rethink what it should provide for. Over the next decades we will see significant changes to funding of pensions, healthcare and higher education being passed on to the individual. To manage this transformation and to help individuals to save asset management will play an important role.
Today the global mutual fund industry manages more than $23 trillion of assets in thousands of funds. Which mutual fund should we pick? 80% of the industry is actively managed. Does it matter which one we chose? Should we pick a fund which has performed well in the past? Those are questions investors need to focus their attention more and more, in order to save for the future. This Cass Masterclass will look at the question whether mutual fund performance is persistent and what retail investors should do.
Prof Vincent Mitchell: Why should marketing budgets be increased in times of austerity?
Marketers often need to defend against threatened or actual cuts in marketing budgets for such reasons as; 'Media costs reduce in a recession' and 'We just don't have the money'. While these two arguments are difficult to refute, other reduction arguments can be and marketers can better explain the case for increasing marketing expenditure in austere times. Here we look at some of the research evidence that can help marketers in this task.