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ICL Talk January 2014



Speaker: Jan Srutek, Senior Interaction Designer, Foolproof

Series: Innovation, Creativity and Leadership (ICL) Talks

The Innovation, Creativity and Leadership (ICL) Talks are a series of seminars hosted by the Centre for Creativity in Professional Practice. The talks take place on the first Wednesday of every month and will cover a wide range of topics linked with innovation, creativity and leadership. The talks are free to attend and open to the public.

Technology adoption through human-centred design

Jan Srutek, Senior Interaction Designer, Foolproof

How to achieve wider adoption of a new product or technology? This could be challenging, especially if there exist negative customer attitudes and perceptions that currently act as barriers to adoption.

In this talk, Jan will present a case study of a creative concept that won a design competition organised by Norfolk-based initiative Hethel Innovation and funded by European Union's innovation programme. The competition's aim was to change people's perceptions and remove barriers to embracing electric vehicles and associated technologies.

Jan will describe the human-centred design process used to tackle the brief as well as the winning solution. The team started with quick (guerrilla-style) consumer research leading to insights that helped to crystallise the design problem. They then moved into concept generation, iteration, and refinement of the final solution.


Jan works in London as a Senior Interaction Designer for an leading experience design consultancy Foolproof. Over the last few years, he has researched and designed digital products and services for a number of the world's leading brands including Vodafone, TfL, Channel4, Sega, easyJet, Sony, and HSBC. His mission is to design digital interactions that are useful, usable, and delightful, while being commercially successful.


6:00pm - Registration w/Coffee & Tea
6:30pm - Talk starts
7:30pm - Networking with wine & nibbles

We encourage everyone to arrive in good time for the 6:30pm start of the talk. Arriving late is disruptive to the speaker and the audience. So why not join us for a cup of coffee or tea and a bit of conversation before the talk starts.

Please note that the registration form once submitted will take you back to this page. You should receive an email confirmation to the email address you provided. If you have not received an email confirmation within 60minutes, email us

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When & where

6.00pm - 8.30pmWednesday 15th January 2014

College Building City, University of London St John Street London EC1V 4PB UK

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