20 February 2014, 18:30-21:00
Hilton Manchester Deansgate, 303 Deansgate, Manchester, M3 4LQ

Description

City University London and Sir John Cass Business School are pleased to invite all alumni and students to a masterclass presented by Prof Vincent - Wayne Mitchell followed by a reception in Manchester. The event will provide an opportunity for City and Cass Business School Alumni to meet fellow alumni and prospective students.

Masterclass: Is marketing good or evil?

Agenda

18:30 - 19:00 Registration
19:00 - 20:00 Masterclasses
20:00 - 21:00 Networking and drinks reception

Synopsis of the Masterclass

Marketing is a divisive subject for many people. This talk looks at what good marketing does for consumers, employees, companies, cultures and countries and sets this against the bad activities which marketing can cause or create to produce a balanced argument about the value of marketing and why we should study it.

Prof. Mitchell is frequently asked to provide expert comment on marketing issues by the media in the UK and overseas. Here he is commenting for the BBC on the whether brands like Findus can ever recover from the recent horse meat scandals.