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  4. The Transformation of Campaign Reporting: the 2010 UK General Election, revolution or evolution?




The Transformation of Campaign Reporting: the 2010 UK General Election, revolution or evolution?




Speaker: Professor Ivor Gaber

Series: Sociology Guest Speaker Series

The Department of Sociology's Guest Speaker Series are primarily addressed to MA media students at City, but are open to all.

The 2010 election represented a transformative moment in the reporting of British General Election campaigns. Some of the changes were incremental - going back over several previous elections - but some were immediate and specific to the 2010 campaign. The single most important reason why 2010 was a totally different campaign to report was because of the advent of the leaders' televised debates. The debates not only had a dramatic impact themselves but also, by their intensification of attention on the leadership issue, played an important part in making 2010 a virtually policy-free campaign. However, there were other major developments - more incremental - that also had an important impact on the daily business of election campaign reporting in 2010.

In summary these developments were first, that significant changes had been taking place in the way that the parties had been organising their media campaigns during previous elections and this trend accelerated in 2010. These changes included the way that parties' used press conferences, news releases, regional tours and big events. Second, there was a heightened effort by the parties to increase their unmediated contact with the electorate, most of which takes place far away from the prying eyes of the news media. And third, the intensification of the news process continued unabated. This intensification relates not just to the amount of information available to journalists, but also to the speed with which they are able to disseminate news and the variety of dissemination outlets they now have at their disposal. All these factors contributed to making the 2010 campaign - election reporting, but not as we know it.

Speaker details:

Ivor Gaber is Professor of Political Journalism at City University London and Research Professor in Media and Politics at the University of Bedfordshire. He is also a broadcaster, researcher and consultant. As an independent producer he makes programmes for BBC Radio 4 and the World Service. His journalistic career has included senior editorial positions at the BBC, ITN, Channel Four and Sky News. His main area of academic interest is the relationship between the media and the political process; he has co-authored three books and numerous articles on this topic and has served as a media consultant to a variety of organisations, governments and international bodies including UK Government departments, the European Union and the US State Department. He represents the UK on UNESCO's International Programme for Developing Communication (IPDC) and he is an Independent Editorial Adviser to the BBC Trust.

If you have any queries relating to this event, please contact Petros Iosifidis.

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When & where

12.00pm - 1.00pmMonday 18th November 2013

D104 Social Sciences Building City, University of London St John Street London EC1R 0JD United Kingdom