Speaker: Dr Paul Connell (Cass Business School)
Series: Department of Psychology External Speaker Seminar Series
"The Influence of Activating Social Motivations as a Mechanism to Avoid Ego-Defensive Responses to Risk Communication"
Abstract: Personally relevant arguments have typically been found to be quite persuasive, particularly under high involvement conditions. However, these same arguments have the potential to backfire in health contexts because they can be threatening to the self, especially if they imply severe health risks or death. We depart from previous studies on mortality salience by going beyond simply the biological functions that cease at death. Across two studies, we find that highlighting the suffering that family members would endure as a result of a loved one's death (what we call social mortality salience) can result in health communications that facilitate acknowledgment of health risk and elicit high intention to cease engaging in risky behavior (e.g., smoking), particularly when people are given the opportunity to affirm on values related to family and friends prior to exposure to the communication.
For more information about Professor Connell please see his staff profile page.
This event is being hosted by Martin Conway.
This seminar is part of the Department of Psychology's External Speaker Seminar Series 2012-13.
The seminars are aimed at Psychology staff and students but are open to all.
All seminars take place in Room D427, unless stated otherwise.
If you have any queries relating to this event, please contact Corinna Haenshel or Emmanuel Pothos.
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When & where
1.00pm - 2.00pmWednesday 10th April 2013