This presentation explores why legacy media are struggling to adapt to the contemporary media environment, allowing new entrants to seize the potential of new technologies and market leadership in high growth new sectors.
Applying insights from organisational theory, population theory, and corporate research it explains incumbent media's difficulties with innovation. It shows that organisational routines and processes, financial constraints and cultural values come together to prevent many incumbents from innovating successfully and reviews historical developments to support for these theoretical contentions.
Robert G. Picard is Director of Research at the Reuters Institute in the Department of Politics and International Relations at University of Oxford. A specialist in media economics and policy, he is the author and editor of 25 books, including Value Creation and the Future of News Organizations, The Economics and Financing of Media Companies, The Internet and the Mass Media, and Media Firms: Structure, Operations, and Performance. He is editor of the Journal of Media Business Studies.
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When & where
12.30pm - 2.00pmThursday 5th May 2011