Events

  1. Events
  2. 2011
  3. April
  4. Stories in Business - How and why

Apr

12

Tuesday

Stories in Business - How and why

6.00pm

Seminars

Public, Staff, Students, Alumni, Academics

18:00-19:30

Speaker: Kate Hammer - Commercial storyteller

Commercial storyteller Kate Hammer will lead an open conversation exploring the power and purpose of stories in business. Combining tangible examples of compelling business stories with on-the-spot questions from the audience, this interactive session will explain how and why stories influence business audiences, demonstrate why the current catch-phrase "transmedia storytelling" is more than just a passing fad and perhaps even share some tips on how to sharpen your use of stories in professional settings. If you've got a burning question and a specific angle, please email kate@throughline.co.uk

About the speaker:
As a management consultant and movie producer, Kate advises corporations and professional services firms on the stories they tell - relating to innovation, strategy and organisational culture. She founded Throughline in 2007 as a vehicle to deliver services and build insights around conversations, stories and culture in business. In 2010, research into corporate approaches to innovation led her to collaborate with Indy Neogy and Gregg Fraley. Together, they created the Kiln System now marketed to larger companies as a DIY formal innovation process attuned to trends and cultural shifts. Previously, she worked in the software industry.

Share this event

When & where

6.00pm - 7.30pmTuesday 12th April 2011

AG01 College Building City, University of London St John Street London EC1V 4PB United Kingdom

Booking Form

Sorry, an error occured.

Form not found.