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  3. Eye Tracking Practical Workshop: A one-day tutorial<br/>

Oct

21

Wednesday

Eye Tracking Practical Workshop: A one-day tutorial

12.00am

Workshops

Public

Registration 09.30 / Workshop Start 10.00 / Close 16.00

City University London HCID will be running a workshop covering the basics of eye tracking and how to use the Tobii Studio software application to run eye tracking studies.
The first half of the workshop will cover the fundamentals of setting up the eye tracking equipment as well and conducting the tests themselves, followed by a demonstration of how the analysis tools can be used to get the most out of the testing sessions, conducted by Raj Arjan, Interaction Lab Manager.
Scott Hodgins from Acuity ETS will then be showcasing some of the latest eye tracking technologies.
The second part of the workshop will be practical, and allow students to use the eye tracking technology on a sample case study.
Cost £100 + VAT (including registration, lunch not provided, excluding VAT) to be invoiced by City University London upon attendance
"The eye tracking day was excellent.  The hands on experience of using the eyetracking equipment was very useful and gave me a great understanding of what insights can be gained,"
Daniel Martin, Business Development Director, Double Jump Media
** NOTE: All attendess will be entitled to a 10% reduction on the cost of hiring out the Interaction Lab for future projects. **
*Limited Spaces*
- Who should attend?
- Web designers
- UI designers
- Usability Specialists
- Market Researchers
- Marketing Consultants
- People will little or no background knowledge of eye tracking

Programme

0930 - 1000 Registrations & networking
1000 - 1100 Fundamentals of Eye Tracking: Rajiv Arjan - Interaction Lab Manager, City University London
1100 - 1115 Break
1115 - 1215 Eye Tracking Technologies - Scott Hodgins, Acuity Solutions
1300 - 1400 Lunch
1400 - 1600 Eye tracking Case Study: Practical Session (Group Work)

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When & where

12.00am - 12.00amWednesday 21st October 2009

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