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The line between online and offline is becoming less distinct for both consumers and businesses. Consumers are increasingly sophisticated and highly connected, wanting products and information that is personalised, relevant and convenient with a consistency across all digital channels.
Our highly popular intensive Strategic Digital Marketing short course will provide you with a practical understanding of how to create a seamless online presence across multiple platforms, whilst ensuring consistency of message with offline channels.
Led by the founder of a successful digital consultancy, the course is practical and interactive. You will discuss and work in groups on your own case studies, thereby providing you with plans and ideas that you can immediately implement in your organisation.
Aimed at those with marketing knowledge looking to improve their digital skills, the three one-day intensive courses can be taken together or individually.
This intensive Strategic Digital Marketing short course in London will deliver a practical understanding and application on how to create a seamless online presence, ensuring continuity of message across all digital platforms to deliver a more effective marketing strategy and measurable ROI.
The three intensive digital marketing courses can be taken as stand-alone modules or as a complete three-part course.
Course price: £130 per module
3 modules if booked together: £350
“ The tutor was excellent! It was so beneficial to have someone with current, real-world experience leading the course. An extremely worthwhile three days. ”
“ If you want to learn about digital marketing, this course is for you. Outstanding in every way. ”
“ I would definitely recommend this course. It’s very hard to find quality, up-to-date digital marketing courses. ”
“ The knowledge is invaluable. Great tips throughout. The course covered a lot in a short space of time. Value for money. ”
Module 1: Digital Marketing Tools and Tactics
This intensive, one-day digital marketing course is for people who have a basic understanding of digital marketing and want a practical "know how" course to establish a solid foundation using the latest tools and tactics available to Digital Marketeers today.
Module 2: Digital Marketing Strategy Planning
Building a customer-centric marketing strategy involves understanding our customers' behaviour, mapping an associated buying journey and employing appropriate digital tactics and tools at the right times. This course helps you to design an optimal sales and marketing funnel for your business by combining data, digital marketing strategy and real world sale tactics.
Attendees should have a solid knowledge of digital marketing tools and tactics.This is an excellent follow up short course for anyone who has completed the "Digital Marketing Tools and Tactics" course.
Module 3: Digital Marketing Strategy Management
This course looks deeper at the practical and theoretical techniques for successful strategy management: how we continually plan, execute and measure a marketing strategy. This course will look at tools and tactics for ensuring tasks are managed, the right results are measured and the right strategic direction is maintained.
Attendees should have a solid knowledge of digital marketing strategy planning.This is an excellent follow up short course for anyone who has completed the "Digital Marketing Strategy Planning" course.
Applicants must be proficient in written and spoken English.
Informal assessment will take place through group discussion, class room activities, questions and answers sessions as guided by your tutor.
Each module is delivered as an intensive one-day short course on a Saturday between 10:00 and 16:30 offering you maximum flexibility. City’s central London location allows you to study in the heart of the city and gain access to world leading facilities.
A large part of the course will involve group discussion and but there is also a large emphasis on workshop activity.
You will gain a practical understanding of digital marketing during the first module and expand your skills with advanced knowledge of digital marketing concepts and actionable understanding of digital marketing tools and strategies.
To be provided.
Elliott King is a regular speaker on all things digital and CEO / Co-Founder of MintTwist, a successful and fast growing multi-national Digital Consultancy that works with brands such as the BBC, Discovery Channel and Master Chef.
Elliott started programming computers in the 1980's and has over 20-years of professional experience, helping hundreds of brands such as Roche Pharma, Virgin and Accenture to navigate and leverage the digital revolution.
His proudest accomplishments include: