Starting Up in Business  Short Courses

Course Information

Start DateStart TimeDurationCostCourse CodeApply
Tuesday 3 October 2017 18:30 - 20:30 10 weekly classes £440.00 CS1799 Enrolment Closed
Thursday 5 October 2017 18:30 - 20:30 10 weekly classes £440.00 CS1799 Enrolment Closed
Tuesday 16 January 2018 18:30 - 20:30 10 weekly classes £440.00 CS1799 Course Full
Thursday 18 January 2018 18:30 - 20:30 10 weekly classes £440.00 CS1799 Course Full
Tuesday 1 May 2018 18:30 - 20:30 10 weekly classes £440.00 CS1799 Apply Now
Thursday 3 May 2018 18:30 - 20:30 10 weekly classes £440.00 CS1799 Apply Now

Course Content

This is a practical evening course aimed at anyone embarking on a new business venture or those who would simply like to know what is involved in starting a new enterprise.

The course highlights the key issues to be considered, from marketing and sales to finance and legal requirements. Topics will include the psychology behind starting up your own business, processes involved, business formats, market research and the importance of cash flow.

Why choose the Business Start Up short course?

Delivered as 10 weekly evening classes, the City Starting Up in Business short course combines academic expertise with practical knowledge - ideal for people looking to start their own business but not sure where to begin.

Led by industry experts you'll develop a wide set of entrepreneurial skills within a flexible schedule which works for you.

Tutor Info

Thursday classes:

Martin Deal holds an MBA and has been teaching at City for the past nine years. He has extensive experience of working with owners/managers of small business enterprises. He runs his own companies and advises small businesses on many aspects of business including the use of Digital Technology and Marketing techniques.


Participants should be keen to develop their own business idea. Anyone who has just started running their own business or is thinking of doing so will benefit from this course.

English Requirements

Formal qualifications are not required but participants who do not speak good English may find this Business Start Up course challenging.

What will I learn?

  • Understand the stages involved in setting up a business;
  • Gather an understanding of the financial needs and legal requirements for a small business;
  • Be able to construct and prepare and present a business plan;
  • Understand the nature and requirements of the  market and marketing.

Topics Covered:

1. Psychology and Motivation
2. Principles of Marketing
3. Business Planning
4. Structure, legal entities and Intellectual Property Protection
5. Finance and Management Accounting
6. Branding Networking and PR Matters
7. Operational Issues including people management
8. PR and Advertising
9. Sources of Finance
10. Valuing the Business

Teaching and Assessment

Each week has a main subject topic and a supplementary topic depending on the level of classroom involvement. All participants are encouraged to do research in the background. Some participants write a business plan over the period of the course, but this is not compulsory. There is no formal assessment.

Recommended Reading

Jones, Gary (1998) Starting Up. How to launch and grow the new business.  Natwest Small Business Handbooks, Financial Times Prentice Hall

Williams, Sara (2002) Lloyds TSB Small Business Guide. Vitesse Media plc

Harrison, John (1989) Finance for the Non-financial Manager. All You Need to Know About Business Finance. Harper Collins

Roshtorn, John et al. (1994) The Small Business action Kit. Kogan Page

Nicou, M, C. Ribbings and E. Ading (1994) Sell Your Knowledge - The Professionals Guide to Winning More Business. Kogan Page

Bird, Drayton (2002) How to Write Sales Letters that Sell. Kogan Page

Bridge, Rachael (2012) How to start a business without any money

Waite, Robin (2015) Online Business StartUp

Williams,  Sara  (2016) Financial Times Guide to Business Start Up

Google "starting up in business" and you will find a number of useful sites giving advice from HMRC, the banks and businesslink to a number of advice centres.

There are several books available entitled "starting up in business" all of which give good advice - the tutors prefer recommending more inspirational literature such as biographies by people who have been there and succeeded (or indeed failed). Examples will be given throughout the course.

Leads To...

Finance for Non-Financial Managers

Digital Marketing Fundamentals

Career Outcome

This course clarifies strategic direction. Many participants go on to run their own business both in the UK and overseas.

Application Deadline: