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This Luxury Branding Marketing short course takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry, one of the fastest growing areas in business.
Built upon the principle of creating and developing a luxury brand, this course takes a detailed look into luxury, branding and management across the full value chain.
As the parttime course is taught as 10 weekly evening classes, it provides maximum flexibility and allows students to continue working whilst developing professional marketing skills.
The Luxury Branding course is delivered at City’s campus in the heart of London.
Through analysis of contemporary fashion companies, you will be introduced to the latest theories alongside professionally oriented implications in luxury brand management.
Upon completion of the course, you will have acquired the ability to successfully develop, implement and manage luxury brand marketing campaigns.
Over the course of 10 weekly evening classes on the Luxury Branding short course, you will learn:
Please note this is not a beginners course. Student must have an understanding of marketing concepts and practices.
Applicants must have fluency in English.
Informal assessment will take place through group discussion, class room activities and questions and answers sessions as guided by your tutor.
Leading Journals in Luxury Brand Management
Popular Marketing Magazines
Saud Ahmad is a marketing consultant provides services to business clients. Saud holds a Master Degree in International Business from London Metropolitan University. He regularly consults with the executives from variety of fields to help create marketing solutions in today's business environment.
Currently Saud is teaching marketing at different educational institutions in UK and Europe. His work focuses on how leaders, brands and organizations learn to communicate by telling their stories of identity.