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Marketing: Planning and Implementation Short Courses

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Key information

Course code:

Aimed at those with a good understanding of marketing concepts, this Marketing: Planning and Implementation short course looks closely at advertising, PR, finance for marketing and product management as well as competitive marketing strategies.

Why choose this course?

The Marketing: Planning and Implementation short course, taught by an experienced marketing professional, enables you to expand yourr knowledge of marketing with real business insight.

As the part time course is taught as 10 weekly evening classes, it provides maximum flexibility and allows you to continue working whilst developing professional marketing skills. The course is delivered at City’s campus in the heart of London.

Course overview

This advanced Marketing short course will also cover:

  • basic principles of market research methods and practices;
  • marketing communications processes;
  • planning and financial models associated with marketing.

During the Marketing: Planning and Implementation evening course you will prepare a market research brief and communications plan, profitably manage a product in a classroom exercise and construct a number of financial models.

  • “ The tutor is very well prepared, very enthusiastic and professional. ”

    Marina Rodriguez Tesero


  • “ I think it is a big opportunity to learn concepts and the latest trends regarding marketing strategies. ”



What will I learn?

What will I learn?

During the Marketing: Planning and Implementation short course, you will learn to:

  • Recognise a number of financial models associated with marketing;
  • Understand the basic principles of product management and its life cycle;
  • Appreciate marketing qualitative and quantitative research methods and practices
  • Setting up a market intelligence system;
  • Understand marketing communications processes and planning in terms of TV, press advertising, radio and direct marketing;
  • Understand a simple guide to the finance issues that face marketing managers.



Prerequisite knowledge

Completion of Marketing Short Course or equivalent.

English requirements

Applicants must be proficient in written and spoken English.

Teaching & assessment

Teaching & assessment

Informal assessment will take place through group discussion, class room activities and questions and answers sessions as guided by your tutor.

Recommended reading

Recommended reading

While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.

  • Knight, P. (2004) Highly Effective Marketing Plan, Pearson Education
  • Hall, D. (2002) Doing the Business, Virgin Books (Chapters 5, 6, 7)

Tutor information

  • Saud Ahmed

    Saud Ahmad is a marketing consultant provides services to business clients. Saud holds a Master Degree in International Business from London Metropolitan University. He regularly consults with the executives from variety of fields to help create marketing solutions in today's business environment.

    Currently Saud is teaching marketing at different educational institutions in UK and Europe. His work focuses on how leaders, brands and organizations learn to communicate by telling their stories of identity.

Next steps

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