Marketing: Planning and Implementation  Short Courses

Course Information

Start DateStart TimeDurationCostCourse CodeApply
Friday 5 May 2017 18:30 - 20:30 10 weekly classes £430.00 CS2769 Course Cancelled

Course Content

Aimed at those with a good understanding of marketing concepts, this Marketing: Planning and Implementation short course looks closely at advertising, PR, finance for marketing and product management as well as competitive marketing strategies.

It also covers the basic principles of market research methods and practices, marketing communications processes, and planning and financial models associated with marketing.

During the Marketing: Planning and Implementation evening course students will prepare a market research brief and communications plan, profitably manage a product in a classroom exercise and construct a number of financial models.

Why choose the Advanced Marketing: Planning and Implementation short course?

The Marketing: Planning and Implementation short course, taught by an experienced marketing professional, enables students to expand their knowledge of marketing with real business insight.

As our part-time course is delivered over 10 weekly evening classes, you will be able to develop your professional marketing skills whilst still working.

Tutor Info

Saud Ahmad is a marketing consultant that provides services to business clients. Saud holds a Masters degree in International Business from London Metropolitan University. He regularly consults with the executives from a variety of fields to help create marketing solutions in today's business environment.

Currently he is teaching marketing at different educational institutions in the UK and Europe. His work focuses on how leaders, brands and organizations learn to communicate by telling their stories of identity.


Completion of Marketing Short Course or equivalent.

English Requirements

Applicants must be proficient in written and spoken English.

What will I learn?

During the Marketing: Planning and Implementation short course, you will learn to:

  • Recognise a number of financial models associated with marketing;
  • Understand the basic principles of product management and its life cycle;
  • Appreciate marketing qualitative and quantitative research methods and practices
  • Setting up a market intelligence system;
  • Understand marketing communications processes and planning in terms of TV, press advertising, radio and direct marketing;
  • Understand a simple guide to the finance issues that face marketing managers.

The Marketing: Planning and Implementation short course is the ideal part time course for any experienced marketer looking to expand their marketing knowledge with real business insight and expertise.

As the part time course is taught as 10 weekly evening classes, it provides maximum flexibility and allows you to continue working whilst developing your professional marketing skills. The course is delivered at City’s campus in the heart of London.

Teaching and Assessment

Informal assessment will take place through group discussion, class room activities and questions and answers sessions as guided by your tutor.

Recommended Reading

While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.

Knight, P. (2004) Highly Effective Marketing Plan, Pearson Education

Hall, D. (2002) Doing the Business, Virgin Books (Chapters 5, 6, 7)

Application Deadline: