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About City

Yvonne Ehrstein

Department of Culture & Creative Industriesnull

E: yvonne.ehrstein@city.ac.uk

PhD title:

The Postfeminist Reconciliation Challenge: Representations and Lived Experiences of Maternal Femininities on Mumsnet.com

Supervisors:

Dr Jo Littler and Professor Rosalind Gill

Brief description of research topic

Yvonne’s PhD project explores lived experiences and constructions of maternal femininities in online environments. By analysing the British parenting website Mumsnet.com both as a representation of contemporary parenting culture and as the largest UK parenting community, her research investigates cultural constructions of work-family reconciliations and how these are navigated on a subjective level.

Interrogating the ways in which mediated images of successfully combined caring and working identities correspond to and conform with the lived realities of site users, Yvonne’s project connects the analysis of I) editorial website content, II) ethnographic-observational data of user interactions in forums and III) personal accounts of users, both on- and offline.

Research interests

  • (Post)Feminist theory
  • Cultural representations of femininity and maternity
  • Work-family balance conceptualisations
  • Intersecting gender and class inequalities
  • Whiteness and privilege
  • Feminist research methods
  • Digital and discursive methods.