Xintong Jia
Contact details
Address
Northampton Square
London EC1V 0HB
United Kingdom
About
Overview
Xintong is a PhD candidate in Sociology at City, University of London, supervised by Prof. Ros Gill and Dr Lia Litosseliti. Her research interests intersect media and gender, popular culture, feminism in post-socialist China, and qualitative research methods.
Xintong's chapter ‘Victoria’s Secret Goes to China: Femvertising and the Failed Promise of Empowerment’ appears in the volume The Cultural Politics of Femvertising (2022). In this chapter, she analyses how the notion of empowerment has been carefully wrapped up in the narratives of racial diversity and bodily inclusiveness emphasised by Victoria’s Secret’s femvertising strategies, and how the neoliberal governmentality has extended its territory from women’s bodies to women’s minds.
When Xintong is not engaging in social science research, she enjoys traveling, photography, going to concerts, reading Chinese books, and chatting with friends.
Fellowships
- Fellow, Higher Education Academy
Publications
Publications by category
Chapters (2)
- Jia, X. (2022). Victoria’s Secret Goes to China: Femvertising and the Failed Promise of Empowerment. Palgrave Studies in (Re)Presenting Gender (pp. 17–37). Springer International Publishing. ISBN 978-3-030-99153-1.
- Jia, X. The Road Ahead: The Market of Commercial Sexism in the Era of Postfeminism. In Alexiev, A. and Zygadlo, P. (Eds.), China and the World: Language, Culture, Politics (pp. 127–133).