Thomas Gensemer: "Obama's (not so) Secret Weapon: the role of the internet in the 2008 US Presidential Election"

Graduate School of Journalism

Type of Event:
Lecture
Speaker:
Thomas Gensemer, Managing Partner of Blue State Digital, USA
Time and Date:
17 February 2009, 6.30pm (Registration from 6.00pm)
Refreshments:
There will be a drinks reception following the event.
Venue:
Oliver Thompson Lecture Theatre, City University London, Northampton Square, London EC1V 0HB
Contact:

This event is fully booked. Please do not come to the event without confirmation that you have a place. You will be able to watch the lecture live online – we will post further details here on Monday 16 February 2009.



 

 

"Obama's (not so) Secret Weapon: the role of the internet in the 2008 US Presidential Election"

Obama's (not so) secret weapon 

Date: Tuesday 17 February 2009, 6.30pm

(Registration from 6.00pm)

Location: Oliver Thompson Lecture Theatre, City University London, EC1V 0HB

 

MA Political Campaigning and Reporting lecture series 

 

Thomas Gensemer is Managing Partner of Blue State Digital, the web contractor that supplied the online organising tools to Barack Obama's presidential campaign.

 

Gensemer will be speaking publicly, for the first time in the UK, about the lessons of the US Presidential Election campaign, how Obama plans to make the internet a crucial tool of government, and the implications for political campaigning in the UK.

 

Barack Obama's campaign is widely regarded as having revolutionised the use of the internet in political campaigning.

 

According to Business Week, Blue State Digital's work for the US President is evidenced by "the more than $200 million Obama has raised online, the 2 million phone calls made on the candidate's behalf, and in barackobama.com's social network of 850,000 users, who have organized 50,000 campaign events".