E-commerce

In this module you will focus on the economic and business issues relating to e-commerce with an economic analysis of the internet, including its current state and future forecasts.

You will examine business-to-business (b2b), business-to-consumer (b2c) and peer-to-peer (p2p) models, as well as questions about information strategy and profitability.

Topics include:

• intermediation
• competition
• the impact of new business models on existing industries and firms
• consumer behaviour
• security and legal issues
• case studies of internet sites.