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  1. Jo Littler

Contact Information


Visit Jo Littler

ALG15A, College Building


Postal Address

City, University of London
Northampton Square
United Kingdom



Jo Littler is Reader in Cultural Industries in the Department of Sociology. She completed a PhD in Culture and Communication at the University of Sussex, and taught there and later at Middlesex University, where she worked in Media and Cultural Studies.

Her work explores questions of culture and power from an interdisciplinary, cultural studies-informed perspective, and has taken three main directions: first, work on cultures of anti-consumerism and ethical consumption; second, on the relationship between cultural institutions, heritage and display; and third, on the media and cultural industries, particularly concepts of celebrity and work. Her publications include the books The Politics of Heritage: the legacies of 'race' (co-edited with Roshi Naidoo, 2005); Radical Consumption? Shopping for change in contemporary culture (2008); and Anti-consumerism and cultural studies (co-edited with Sam Binkley, 2011). She is currently co-editing two journal issues (one on 'Intergenerational Feminisms' one on 'Spectacular Environmentalisms') and is writing a book on meritocracy and neoliberalism with the title Against Meritocracy: Culture, Power and Myths of Mobility.

Jo is on the editorial/advisory boards of Soundings: A Journal of Politics and Culture, Triple C, Celebrity Studies, New Formations and Cultural Studies. She is a co-investigator on the AHRC-funded Spectacular Environmentalisms Research Network and has been an external examiner for BA and MA degrees at Royal Holloway, LCC, Sussex and Goldsmiths. She has supervised several PhDs to completion and has examined a range of PhDs in the UK and Australia.


Books (3)

  1. Binkley, S. and Littler, J. (2011). Cultural Studies and Anti-Consumerism. Routledge. ISBN 978-0-415-66936-8.
  2. Littler, J. (2009). Radical Consumption: Shopping for change in contemporary culture. Open University Press.
  3. Littler, J. (2005). The Politics of Heritage: The Legacies of 'Race'. Routledge.

Chapters (17)

  1. Littler, J. (2016). Cultural studies and consumer culture. Ethics and Morality in Consumption: Interdisciplinary Perspectives (pp. 233–247). ISBN 978-1-315-76432-0.
  2. Littler, J. (2016). On not being at CCCS. In Hilton, M. and Connell, K. (Eds.), Cultural Studies 50 years on Rowman & Littlefield. ISBN 978-1-78348-393-8.
  3. Littler, J. (2016). ‘Consumer culture and cultural studies’. In Shaw, D., Chatzidakis, A. and Carrington, M. (Eds.), Ethics and Morality in Consumer Culture: Interdisciplinary Perspectives London: Routledge. ISBN 978-1-138-79023-0.
  4. Littler, J. (2014). ‘Celebrity’. The Routledge Companion to Global Popular Culture (pp. 119–127). New York: Routledge. ISBN 978-0-415-64147-0.
  5. Littler, J. (2012). Consumerism. Oxford Bibliographies Online Oxford University Press.
  6. Littler, J. (2012). Good Housekeeping: Green products as consumer activism. In Banet-Weiser, S. and Mukherji, R. (Eds.), Commodity Activism NYU Press.
  7. Littler, J. (2011). What’s wrong with ethical consumption? In Lewis, T. and Potter, E. (Eds.), Ethical Consumption: A Critical Introduction Routledge.
  8. Littler, J. (2009). Gendering anti-consumerism: consumer whores and conservative consumption. In Soper, K., Thomas, L. and Ryle, M. (Eds.), The Politics and Pleasures of Consuming Differently Palgrave Macmillan.
  9. Littler, J. and Gilbert, J. (2009). Beyond Gesture, Beyond Pragmatism. What is Radical Politics Today? (pp. 127–135). Palgrave Macmillan. ISBN 978-0-230-23625-7.
  10. Littler, J. (2008). Heritage and ‘Race’. In Graham, B. (Ed.), Ashgate Research Companion to Heritage and Identity Ashgate.
  11. Littler, J. and Couldry, N. (2008). The work of work: Reality TV and the negotiation of neoliberal labour in The Apprentice’. In Austin, T. and de Jong, W. (Eds.), The Documentary Reader Open University Press.
  12. Littler, J. (2007). Celebrity CEOs and the cultural economy of tabloid intimacy. In Holmes, S. and Redmond, S. (Eds.), Stardom and Celebrity: A Reader Sage.
  13. Littler, J. (2006). Festering Britain”: The 1951 Festival of Britain, national identity and the representation of the Commonwealth. In Ramamurthy, A. and Faulkner, S. (Eds.), Visual Culture and Decolonisation In Britain Ashgate.
  14. Littler, J. (2005). British heritage and the legacies of ‘race'. In Naidoo, R. and Littler, J. (Eds.), The Politics of Heritage: the legacies of ‘race’ Routledge.
  15. Littler, J. (2004). ‘White past, multicultural present: heritage and national stories'. In Brocklehurst, H. and Phillips, R. (Eds.), History, Identity and the Question of Britain Palgrae.
  16. Littler, J. (2000). Creative Accounting: Consumer culture, the ‘creative economy’ and the cultural policies of New Labour’. In Gilbert, J. and Bewes, T. (Eds.), Cultural Capitalism: Politics after New Labour (pp. 203–222). Lawrence & Wishart. ISBN 978-0-85315-917-9.
  17. Littler, J. (1999). The Influence of Advertising. Encyclopedia of Contemporary British Culture Routlege.

Journal Articles (27)

  1. Goodman, M.K., Littler, J., Brockington, D. and Boykoff, M. (2016). Spectacular environmentalisms: media, knowledge and the framing of ecological politics. Environmental Communication, 10(6), pp. 677–688. doi:10.1080/17524032.2016.1219489.
  2. Littler, J. (2016). ‘Intangible roles: Theory, policy, practice and intangible cultural heritage’. Ethnologies, 36(1-2) .
  3. Winch, A., Littler, J. and Keller, J. (2016). Why “intergenerational feminist media studies”? Feminist Media Studies, 16(4), pp. 557–572. doi:10.1080/14680777.2016.1193285.
  4. Littler, J. and Winch, A. (2016). Feminism and Childcare: A Roundtable with Sara de Benedictis, Gideon Burrows, Tracey Jensen, Jill Rutter and Victoria Showunmi. Studies in the Maternal, 8(1), pp. 2–2. doi:10.16995/sim.212.
  5. Littler, J. (2015). The new Victorians? Celebrity charity and the demise of the welfare state. Celebrity Studies, 6(4), pp. 471–485. doi:10.1080/19392397.2015.1087213.
  6. Littler, J., Power, N. and Precarious Worker's Brigade, (2014). 'Life after work’ roundtable with Nina Power and two members of the Precarious Worker’s Brigade, first published in Soundings 2014, reprinted by New Left Project 2014. Soundings, 56, pp. 67–80.
  7. Goodman, M.K. and Littler, J. (2013). Celebrity Ecologies: Introduction. Celebrity Studies, 4(3), pp. 269–275. doi:10.1080/19392397.2013.831623.
  8. Littler, J. and Rustin, S. (2013). Green Shoots?’ Interview with Natalie Bennett. Soundings: A Journal of Politics and Culture, 53, p. 33. doi:10.3898/136266213806045692.
  9. Littler, J. (2013). The rise of the ‘yummy mummy’: popular conservatism and the neoliberal maternal in contemporary British culture. Communication, Culture and Critique, 6(2), pp. 227–243. doi:10.1111/cccr.12010.
  10. Littler, J. (2013). Meritocracy as plutocracy: the marketising of ‘equality’ within neoliberalism. New Formations: a journal of culture/theory/politics, 80-81, pp. 52–72.
  11. Littler, J. (2011). Consuming Traditions: Modernity, Modernism, and the Commodified Authentic. NOVEL-A FORUM ON FICTION, 44(2), pp. 302–304. doi:10.1215/00295132-1261013.
  12. Littler, J. and Couldry, N. (2011). Work, Power and Performance: Analysing the 'reality' game of The Apprentice. Cultural Sociology, 5(2), pp. 263–279. doi:10.1177/1749975510378191.
  13. Littler, J. (2010). Prosperity For All: Consumer Activism in an Era of Globalization. JOURNAL OF CONSUMER CULTURE, 10(3), pp. 411–413. doi:10.1177/14695405100100030504.
  14. Cross, S. and Littler, J. (2010). CELEBRITY AND SCHADENFREUDE. CULTURAL STUDIES, 24(3), pp. 395–417. doi:10.1080/09502381003750344.
  15. Littler, J. and Cross, S. (2010). Celebrity and Schadenfreude: The cultural economy of fame in
    Cultural Studies, 24(3), pp. 395–417.
  16. Bird, H., Boykoff, M., Goodman, M., Monbiot, G. and Littler, J. (2009). The media and climate change. Soundings, 43(1), pp. 47–64. doi:10.3898/136266209790424595.
  17. Littler, J., Monbiot, G., Boykoff, M., Goodman, M. and Bird, H. (2009). Mediating climate change: Roundtable. Soundings pp. 47–64.
  18. Littler, J. (2009). Image events and corporate ecologies: media stunts, guerrilla marketing and the problem of political interpretation. Enculturation .
  19. Littler, J. and Moor, L. (2008). Fourth worlds and neo-Fordism: American Apparel and the cultural economy of consumer anxiety. Cultural Studies, 22(5), pp. 700–723. doi:10.1080/09502380802245977.
  20. Littler, J. and Binkley, S. (2008). Cultural Studies and Anti-Consumerism: A Critical Encounter. Cultural Studies, 22(5), pp. 519–530.
  21. Littler, J. (2008). I feel your pain: Celebrity do-gooding, cosmopolitan caring and the globalised soul. Social Semiotics, 18(2), pp. 237–251.
  22. Haynes, J., Littler, J. and Greenwald, R. (2007). Documentary as political activism: An interview with Robert Greenwald. CINEASTE, 32(4), pp. 26–29.
  23. Littler, J. and Schor, J. (2006). Tackling turbo consumption’ An interview with Juliet Schor. Soundings: A Journal of Politics and Culture, 34, p. 45.
  24. Littler, J., Soper, K. and Barnett, C. (2005). A republic of consumers: Jo Littler in discussion with Clive Barnett and Kate Soper. Soundings: A Journal of Politics and Culture, 31, pp. 147–160.
  25. Littler, J. (2005). Beyond the Boycott: anti-consumerism, cultural change and the limits of reflexivity. Cultural Studies, 19(2), pp. 227–252.
  26. Littler, J. (2004). Celebrity and “meritocracy”. Soundings: A Journal of Politics and Culture, 26, pp. 118–130.
  27. Littler, J. (2004). Making fame ordinary: intimacy, reflexivity and ‘keeping it real’. Mediactive, 2, pp. 8–25.

Other Activities

Events/Conferences (5)

  1. 50th Anniversary Conference. Centre for Contemporary Cultural Studies (2014).
    Description: Invited speaker
  2. Research seminar on Neoliberalism. University of Brighton (2013).
    Description: Invited speaker
  3. Quo Vadis Cultural Studies? Humboldt University, Berlin (2012).
    Description: Invited speaker
  4. Capitalism, Democracy and Celebrity Advocacy. Manchester University (2012).
    Description: Invited speaker - 'The New Victorians? Celebrity philanthropy and the demise of the welfare state'

Keynote Lectures/Speeches (6)

  1. Missing the meritocratic dream. Popular Culture: Reading from Below, Skopje University, Macedonia (2015). Keynote lecture
  2. Celebrity Studies international conference. University of Amsterdam (2016). Keynote speaker
  3. Association for Cultural Studies Third Institute. University of the Free State, Bloemfontein South Africa (2015). Keynote speaker
  4. Postgraduate Symposium on Advertising and Consumer Culture. University of York, Centre for Modern Studies (2013). Keynote speaker
  5. 'I blame the parents: bad parenting and moral censure in neoliberal consumer culture'. (2011). Keynote, ECREA @ LSE Media and Communications symposium, The Mediation of Scandal and Moral Outrage
  6. Popular Culture and World Politics post-conference symposium. The University of Lapland (2011). Keynote

Radio Programme

  1. The List. ABC RN Australia

    "The Yummy Mummy is a call to arms for new mothers to embrace themselves as sexual creatures. Or is it? Dr Jo Littler at City University in London describes a growing anxiety behind this cultural phenomena. She says the rise of the Yummy Mummy has lead to a boost for neo-conservative values and increased pressure for women to consume."

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London EC1V 0HB

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City, University of London is an independent member institution of the University of London. Established by Royal Charter in 1836, the University of London consists of 18 independent member institutions with outstanding global reputations and several prestigious central academic bodies and activities.