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Campus Life Series: Announcements

A lesson in business for budding entrepreneurs

Local pupils pick up business tips from star of The Apprentice Claire Young

by Nicola Ranson (Communications Officer)

City has hosted a business and enterprise taster week for local year 10 pupils. The week included a lesson in business from Claire Young, star of BBC show The Apprentice and a Dragons Den style competition where the pupils designed and created products out of recycled materials and then pitched them to a panel of judges.

Thirty students from local schools took part in the taster week which was organised as part of the Widening Participation and Outreach Programme at City. The programme aims to raise aspirations and provide an insight into university for students from underrepresented groups and those from low income backgrounds. The business taster week was an opportunity for a group of local students to take part in an in-depth, intensive week studying business and gaining an insight into higher education.

During the week, students took part in a campus tour and learnt about how to become an entrepreneur, careers in business and how to apply for jobs. They visited Societe Generale to gain an insight into a City business and visited the Orbit at the Olympic Park.

The group also received career advice from Claire Young, star of The Apprentice. Claire shared her experiences of business, appearing on the BBC show and gave tips on how to stand out from the crowd in interviews and assessment days.

Sarah Wood, Widening Participation Outreach Manager said she thought the taster week was a great success and that the progress of the students was evident throughout the course of the week. She said:

“When the group first arrived at City they were very quiet and somewhat disengaged, not wanting to ask or answer questions or be noticed. Some of the young people refused to speak in their presentations and most found it difficult to stand up in front of the group and deliver their ideas. Each day they grew in confidence and by the time I saw them on day three they were presenting inventions they had designed using only recycled materials and the standard of their presentations was as high as I have seen for a group of year 10 pupils. It was really inspiring to see them grow and develop over the course of the week. It really shows the value of these activities and why we do them.”

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City, University of London is an independent member institution of the University of London. Established by Royal Charter in 1836, the University of London consists of 18 independent member institutions with outstanding global reputations and several prestigious central academic bodies and activities.