Kick-starting safer cycling
With cycling safety at the top of the news and political agenda, the latest Kickstarter campaign from a group of City University London student entrepreneurs couldn't be timelier.
Winglights are LED lights that attach to the handlebars of a bicycle and are used to alert other road users if the rider is turning - just like car indicators. They snap on and off the handlebars easily and click together to transform into a key ring when not used on the bike.
"Every year over 19,000 cyclists are injured on UK roads," says co-founder Luca Amaduzzi, "75% of these accidents happen at road junctions. Other vehicles have indicator lights to inform road users of the direction of travel and thus improve safety. Bikes haven't kept up with this safety trend and as such cyclists are at a higher risk of being involved in an accident. As keen cyclists the Winglights team hope we can make cycling safer and encourage more people to take it up."
The Winglights team comprises Luca Amaduzzi, Simon Bardick and Agostino Stilli. Luca and Agostino are childhood friends from Firenze in Italy and met Simon on the Masters in Innovation Creativity and Leadership (MICL) here at City.
The team hope to raise £8500 through the campaign and will use the funds to do more research into how cyclists use hand signals whilst travelling across London in order to develop Winglights further.
Enterprise Education Manager at City University London, Ben Mumby-Croft says, "I'm really pleased to see the campaign launch for Winglights, which provides a simple and elegant solution to a very real and pressing problem - how to stop cyclists being injured at junctions. The Winglights team are a fantastic example of what makes City special, combining creative thinking with entrepreneurial flair to launch new products and services that really make a difference."
Dr Sara Jones, Course Director for the MICL says, 'This is another brilliant example of using great design to turn ideas into action - all things we're proud to develop as part of the MICL!'