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Eureka! Coffee shops and Google

City Unrulyversity asks: Where do great entrepreneurial ideas come from?
by Helen

nullCity Unrulyversity kicked off a new term with a packed clubhouse at Unruly HQ this week. Over 60 guests attended the panel session: Where do entrepreneurial ideas come from and how do you know you are on to a good one?

There was a lively discussion that covered themes including the science of idea generation, inspiring environments, themes of originality and identifying need.

The advice for the entrepreneurs present included:

  • Stimulate your Superior Anterior Temporal Gyrus! Scientists have identified this part of your brain, just above your right ear, lights up with electrical activity when you have a 'eureka!' moment
  • Perhaps there are no more new ideas - just different ways to put them together or present them. It's the combination of things which is new
  • Give away your ideas to others; it makes room for new ones. If you keep them to yourself you tend to think of fewer
  • Search for ideas through observation of others, as well as in your own life. Your smartphone can wait - grab a coffee and take the time to look around
  • Speak to people who are different to you, creativity thrives on diversity
  • The internet is a wonderful place and computers are now being developed which can put things together to create new ideas
  • Don't throw away ideas, keep them. It might be that the right time hasn't come yet, but a few years later, technology and/or consumers have evolved and your "old" idea could finally fly.

Moderated by Cass Business School Professor Vince Mitchell, the panel comprised:

City Unrulyversity pops up every Wednesday from 6-8pm just off Brick Lane in the heart of Tech City. Next week's session How to build a strong business model in times of uncertainty is with Leo Castellanos.

Leo is the Incubation and New Ventures Manager at City and oversees the University's incubation space, The Hangout. A graduate of the Cass MBA, Leo is passionate about entrepreneurship and innovation. He describes himself as an Investment Director, Acceleration Guy and Cross-Atlantic Entrepreneur.

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City, University of London is an independent member institution of the University of London. Established by Royal Charter in 1836, the University of London consists of 18 independent member institutions with outstanding global reputations and several prestigious central academic bodies and activities.