Press Releases

City conference connects design and business through creativity and innovation

City University London is organising the 13th International Conference on Engineering and Product Design Education (E&PDE) on 8 and 9 September 2011.


A City University London conference is bringing together more than 140 educators, practitioners and students, to explore how the economic downturn can be overcome by connecting design and business through creativity and innovation.

Taking place on 8 and 9 September 2011, the 13th International Conference on Engineering and Product Design Education (E&PDE) has been organised by City in collaboration with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED).

Attendees will discuss best practice and current trends in the teaching and research of engineering and product design, as well as how academia and enterprise can work more closely together to create new business opportunities.

Three keynote speakers will open proceedings over the two days: Professor David Hughes of the Business Innovation Group will highlight the importance of innovation in creating economic growth; CD-adapco's Professor Milovan Peric will address the design and optimisation of successful products; and Professor Peter Childs of Imperial College London will examine the notion of "commercivity" - the commercial exploitation of creativity.

City's Professor Ahmed Kovacevic, Chair of the Conference Programme Committee, says: "The importance of creativity to businesses in the wake of the recession has been acknowledged by governments and commentators around the world. E&PDE will look at how such innovation can be employed in its most fundamental form - developing the engineering talent to design the new products that will drive the global economy."

For more information on the conference programme or to register your attendance, please visit

Notes to Editors

Media enquiries should be directed to Luke Nava in City University London's Press Office on 020 7040 8782 or at

About City University London

City University London is an international University with a commitment to academic excellence, a focus on business and the professions and a central London location. It is placed in the top 5% of universities around the world by the Times Higher Education World University Rankings 2010-11 and is ranked in the top 30 UK higher education institutions by the Times Higher Education Tables of Tables 2011.

The University's Student Centre holds the 2011 Times Higher Education Leadership & Management Award for Outstanding Student Services Team.

City is a broadly-based University with world leading strengths in business; law; engineering and mathematical sciences; informatics; health sciences and the arts including journalism and music.

The University attracts over 21,000 students from more than 160 countries and academic and professional staff from over 50 countries.

City University London's predecessor, the Northampton Institute, was founded in 1894. City will celebrate its first half century as a University in 2016.