Book Marketing

Module leader: Stephen Mesquita

This module aims to provide students with a sound understanding of marketing theory, techniques and procedures in both the home and international markets. Students will complete the module with a clear understanding of how marketeers create channels for the successful sale of books.

 

This module runs in the second term only.

 

Assessment and credit

15 credits

Students are assessed by essays and projects. There is no examination in this module.