The Business of the Visual Art World Short Courses
This visual art course is designed for emerging artists, young galleries and individuals interested in working in this area and leads on from Buying Art Now.
The course provides an insight into the management of a gallery and an artist practice. Topics include: contracts and agreements, programmes and partnerships, copyright, marketing and branding, e-commerce and pricing structure. The course explores market mechanisms and business planning, and includes a visit to an alternative gallery space and an artist studio.
|Start Date||Start Time||Duration||Cost||Course Code||Apply|
|Tuesday 22 January 2013||18:30 - 20:30||10 weekly classes||£350.00||CE1334||Apply Now|
Renée Pfister brings over 20 years of experience in working in the museums and art world where she applied her MA in Museums and Gallery Management to academic and collections management roles. As part of the curatorial team at the British Museum she was involved in realizing major projects such as the Great Court and the Weston Gallery of Roman Britain. At the Tate Gallery she worked as a Registrar and was responsible for managing acquisitions and groundbreaking International Programme exhibitions. She joined Gander & White in 2006, an international fine art transportation company, as Associate Director for Museums & Galleries.
In 2009 she returned to the public sector and was employed at the Science Museum as Collection Manager where she was responsible for approximately 200,000 objects. She also worked for Sir Anthony Caro as Exhibition Strategist and owns her Art and Gallery Consultancy.
In addition, she is a successful jewellery designer and teaches at City University London and other institutions.
No prior knowledge in visual art required.
What will I learn?
The course will provide an understanding of the day-to-day management of an artist studio and a commercial gallery, as well as gaining knowledge about the art market, business planning, marketing and copyright.
While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.
There are a number of magazines available for subscription or online.
Baker Tilly Chartered Accountants, 1997, Artist Rights Programme - Taxation and Employment Status of Visual Artists, National Artists Association.
D. Duffin, Investigating Galleries, AN Publication.
R. Hill, S. O'Sullivan, T. O'Sullivan, (2nd ed) 2003, Creative Arts Marketing, Butterworth and Heinemann Publication.
HM Customs and Excise, Notice 703, 2010, Exports and removals of goods from the United Kingdom.
HM Customs and Excise, Notice 718, 2010, Value added Tax: Margin
Scheme for second-hand goods, works of art, antiquities and collectors items.
K. Allen, P. Shaw, 1997, Artist Rights Programme - A review of artists' earnings for exhibitions and commissions, National Artists Association.
S. Jones, Fundraising, AN Publication.
McClean and Schubert, 2002, Dear Images: Art, Copyright and Culture, Ridinghouse.
D. McMullan, 1994, Be your own Boss, Kogan Page Ltd., London.
E. Moody, J. Summerton, 1995, The Business of Being an Artist, City University London
R. Murphy, S. Deeks, S. Nolan, Money Matters, AN Publication.
I. Robertson, 2005, Understanding International Art Markets and Management, Routledge, London.
S. Simon, 2003, Art and Copyright, Hart Publishing, Oxford and Portland, Oregon.
J. Staines, Exhibiting and Selling Abroad, AN Publication.
Boyden Southwood Associates, Marketing the Visual Arts, Arts Council of England.
Thompson, JMA (2nd ed), 1992, Manual of Curatorship, 2nd edition. Butterworth, London.