Strategic Planning for the Small Business Short Courses
Common reasons for the failure of new businesses include inadequate resources, bad financial planning and an unclear vision of long-term goals. The Strategic Planning for the Small Business short course will equip students with the skills to implement effective strategies to make a new business succeed and grow through better planning. The Strategic Planning for Business course will cover market research techniques, marketing strategies on a limited budget, on-line and off-line approaches to marketing promotion, making the most of customer data and developing a business through relationship marketing.
Course Information
| Start Date | Start Time | Duration | Cost | Course Code | Apply |
|---|---|---|---|---|---|
| Wednesday 5 October 2011 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1771 | Apply Now |
| Wednesday 18 January 2012 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1771 | Apply Now |
| Wednesday 2 May 2012 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1771 | Apply Now |
Tutor Info
Sunderiah Gokaram holds an MBA and has 13 years' extensive experience in various sectors such as Education, IT, Retail and Utilities. He has developed and implemented strategic plans for businesses in emerging markets including India, with an emphasis on Small & Medium Enterprises (SMEs). He has a Post Graduate Diploma in Computer Applications, and has advised various businesses improve their presence in the digital world. He works as a Programme Leader and Lecturer in Business Management concurrent to his role at City University.English Requirements
Good written and spoken English is required for the Strategic Planning for Business course.
What will I learn?
- To understand the clear element of business planning.
- To understand the criteria for assessing success in business.
- To build a model of their business and its possible directions.
- To understand the benefits and results of better planning.
Recommended Reading
Day, GS. (1999) Market Driven Strategy, Free Press
Walcoff, P. (1999) The Fast Forward MBA in Business Planning for Growth, John Wiley & Sons
Barnes, J. (2001) Guide to Business Planning Continuity, John Wiley & Sons
Drummond, G. (2001) Strategic Marketing Planning and Control, Butterworth-Heinemann