Starting Up in Business Short Courses
This is a practical evening course aimed at anyone embarking on a new business venture or those who would simply like to know what is involved in starting a new enterprise.
The course highlights the key issues to be considered, from marketing and sales to finance and legal requirements. Topics will include the psychology behind starting up your own business, processes involved, business formats, market research and the importance of cash flow.
Why Choose a City Short Course?
Delivered as 10 weekly evening classes, the City Starting Up in Business short course combines academic expertise with practical knowledge - ideal for people looking to start their own business but not sure where to begin.
Led by industry experts you'll develop a wide set of entrepreneurial skills within a flexible schedule which works for you.
Dates and Fees to be confirmed
Ian Glenister has started up four businesses in the past 20 years and continues to assist businesses around the world at various stages of growth. His international experience has been gained in a large number of different sectors and he is able to provide insight into the challenges of micro, small and macro organisations.
Mohammed Usman has over 20 years’ experience in business with 15 of those spent in the areas of engineering, technology, sales and marketing and business planning. Over the past 6 years Mohammed has been providing consultancy and training to a range of different organisations.
Martin Deal holds an MBA and has been teaching at City for the past nine years. He has extensive experience of working with owners/managers of small business enterprises. He runs his own companies and advises small businesses on many aspects of business including the use of Digital Technology and Marketing techniques.
Participants should be keen to develop their own business idea. Anyone who has just started running their own business or is thinking of doing so will benefit from this course.
Formal qualifications are not required but participants who do not speak English may find this Business Start Up course challenging.
What will I learn?
- Understand the stages involved in setting up a business;
- Gather an understanding of the financial needs and legal requirements for a small business;
- Be able to construct and prepare and present a business plan;
- Understand the nature and requirements of the market and marketing.
1. Psychology and Motivation
2. Principles of Marketing
3. Business Planning
4. Structure, legal entities and Intellectual Property Protection
5. Finance and Management Accounting
6. Branding Networking and PR Matters
7. Operational Issues including people management
8. PR and Advertising
9. Sources of Finance
10. Valuing the Business
Teaching and Assessment
Each week has a main subject topic and a supplementary topic depending on the level of classroom involvement. All participants are encouraged to do research in the background. Some participants write a business plan over the period of the course, but this is not compulsory. There is no formal assessment.
Jones, Gary (1998) Starting Up. How to launch and grow the new business. Natwest Small Business Handbooks, Financial Times Prentice Hall
Williams, Sara (2002) Lloyds TSB Small Business Guide. Vitesse Media plc
Harrison, John (1989) Finance for the Non-financial Manager. All You Need to Know About Business Finance. Harper Collins
Roshtorn, John et al. (1994) The Small Business action Kit. Kogan Page
Nicou, M, C. Ribbings and E. Ading (1994) Sell Your Knowledge - The Professionals Guide to Winning More Business. Kogan Page
Bird, Drayton (2002) How to Write Sales Letters that Sell. Kogan Page
Bridge, Rachael (2012) How to start a business without any money
Waite, Robin (2015) Online Business StartUp
Williams, Sara (2016) Financial Times Guide to Business Start Up
Google "starting up in business" and you will find a number of useful sites giving advice from HMRC, the banks and businesslink to a number of advice centres.
There are several books available entitled "starting up in business" all of which give good advice - the tutors prefer recommending more inspirational literature such as biographies by people who have been there and succeeded (or indeed failed). Examples will be given throughout the course.