New Product Development Short Courses
The New Product Development short course will cover the fundamental steps in innovation and successful new product development, from creating initial product ideas to manufacturing, market research and marketing the final product. Students on the New Product Development course will be informed by best practice examples from industry. Teaching will be a mixture of lectures, discussion and group work.
Before joining City University, Sandra was as a former Banker, and is now a Trainer and accredited SFEDI Business Consultant who specialises in supporting the SME market and Social Enterprise. She holds a BA Honours degree in Business Studies, an MBA, a Post Graduate Diploma in Lifelong Learning, a Diploma in NLP and has many years of coaching junior staff.
Course Information
| Start Date | Start Time | Duration | Cost | Course Code | Apply |
|---|---|---|---|---|---|
| Tuesday 4 October 2011 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1763 | Course Cancelled |
| Tuesday 17 January 2012 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1763 | Apply Now |
| Tuesday 24 April 2012 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1763 | Apply Now |
Tutor Info
Sandra Bynoe joined City University London as a Visiting Lecturer in January 2008 and she currently teaches on a variety of business and self development programmes such as New Product Development, Building Communication Skills and Personal Effectiveness.Before joining City University, Sandra was as a former Banker, and is now a Trainer and accredited SFEDI Business Consultant who specialises in supporting the SME market and Social Enterprise. She holds a BA Honours degree in Business Studies, an MBA, a Post Graduate Diploma in Lifelong Learning, a Diploma in NLP and has many years of coaching junior staff.
Eligibility
English Requirements
Applicants of this New Product Development course must be proficient in written and spoken English.
What will I learn?
- To understand the key elements of the product development process.
- To understand those factors that influence new product success and failure.
- To understand how to speed up and use new technologies to maximise the efficiency of the new product development process.
- To critique some new product development processes.
Teaching and Assessment
Informal assessment will take place through group discussion, class room activities, and answers sessions, as guided by your tutor.